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The web site parispizza.net states the following, "5 simple reasons to choose Paris Pizza." We saw that the website also stated " The Best Pizza In Town." It also said " We choose the finest ingredients to keep our meals always tasty. We have special recipes for every single item on our menu. When you try, youll love them! This is our priority to keep our quality high. You can be sure for a clean kitchen, and a restaurant. You are going to feel like you are at home in our restaurant. You are going to spend the best moments at our restaurant in the times of your happy food time." The header had Paris Pizza as the highest ranking optimized keyword. This keyword is followed by wilmington, delaware, and pizza which isn't as urgent as Paris Pizza. The other words parispizza.net used was take away. dine in is included but might not be understood by web crawlers.